
About Rebecca
Rebecca Lennon is a Senior Graphic Designer and Creative Leader with over 17 years of professional experience, rooted in Wilmington, Delaware. A Delaware native, Rebecca has built her career around thoughtful design, strategic branding, and meaningful collaboration - partnering with businesses of all sizes to bring their visions to life.
Her work spans freelance graphic design, brand development, and lifestyle photography, with a strong emphasis on storytelling that feels authentic, human, and purposeful. Whether she’s crafting a full brand identity, producing print-ready marketing materials, or capturing lifestyle imagery that reflects real connection, Rebecca approaches every project with creativity, precision, and care.
With extensive experience in digital and offset print production, Rebecca is highly skilled in managing print and digital bid processes, vendor coordination, and production timelines—ensuring quality, efficiency, and budget alignment from concept through final delivery. Her deep understanding of print logistics allows clients to feel confident knowing their projects are handled seamlessly and professionally.
A natural leader and mentor, Rebecca has guided creative teams, collaborated with executive leadership, and supported multi-brand organizations while maintaining a hands-on design approach. She is especially passionate about supporting small businesses, helping them establish strong visual identities, grow their presence, and compete confidently in their markets.
Outside of her professional work, Rebecca draws inspiration from family life, community, and everyday moments, which deeply inform her lifestyle photography and design philosophy. She believes the best creative work happens when strategy meets heart—and when businesses feel seen, supported, and empowered through design.
Resume
January 2008 - Present
Rebecca Simeone Designs, LLC
Owner
Lifestyle, family and children photographer; Offers a variety of freelance graphic design services.
August 2022 - November 2025
Freedom Dental Health
Creative Director
Creative Leader supporting 23 dental office brands, driving daily marketing content creation, guiding email communication strategies, and managing end-to-end design and print timelines to enhance patient engagement and brand consistency across the entire Dental Service Organization.
March 2021 - August 2022
Team Endrich of Berkshire Hathaway
Director of Marketing​
Directed all real estate marketing efforts, including direct mail campaigns and social media strategy, resulting in a 79.6% increase in Facebook reach and a 14.9% boost on Instagram. Developed content for a full website redesign, wrote scripts for marketing videos, and managed projects through Asana and other industry-specific tools.
November 2015 - March 2021
DLS Discovery, LLC
Marketing Executive
Launched and developed the company’s Graphic Design & Color Print Department, serving as the lead for sales, staff oversight, and marketing strategy. Managed end-to-end creative client projects and maintained extensive print production expertise, including Xerox digital printing and Iridesse Print
Production Press management.
March 2021 - August 2022
Chesapeake Insurance Advisors
Account Manager and Licensed Health & Life Insurance Producer in DE and PA, as well as a LicensedNavigator for the Federally Facilitated Marketplace (Healthcare.gov). Managed marketing and renewals for employee benefits across small groups and individual clients, served as a weekly representative at the Middletown Area Chamber of Commerce, supported daily marketing and sales operations for the Lead Sales Team, and created all marketing and social media materials for the company.
March 2008 - August 2021
The Grand Opera House
Design & Print Manager
Led the creation of all print and digital marketing materials for the nonprofit. Directed design and print bid processes for all departments and maintained the organization’s website and social media presence via a CMS platform.
July 2006 - January 2008
Timothy Haahs & Associates
Junior Graphic Designer
Assisted the lead Marketing Team in the company’s re-branding/marketing efforts; Collaborated with charitable organizations in and around the greater Philadelphia area to spread the Timothy Haah’s mission statement.
